It's the Little Things Part 1

What candidates can do now that will help down the road

Candidates, it’s the final weekend before all things start going 100 MPH. Here’s a few things for you to work on:

• Website CONTACT INFO: Make sure you have the following on the bottom of your website or your contact page: A mailing address, in case people want to send you a donation check, a phone number (I highly recommend getting a Google Voice number, and an email address you can receive email from.) Don’t trust someone else to do it. Also a link to your Linktr.ee!

• Set up Google Alerts here: google.com/alerts

  • Set them up for your name

  • Issues

  • Opponents names

• Set up your Google Email Signatures:

  • No-Signature

  • Political Signature w/Google Voice Info and emails to team

  • Personal Signature - the one where you send someone your personal info that you will use rarely.

• Run your website by Broken Link Checker: ahrefs.com/broken-link-checker

• Set up your Canva branding. This means set up your logo, branding colors, graphical elements, and fonts. You can pick unique fonts and load them into your branding kit. You should have no more than two fonts that are part of your main branding kit.

• Go here and look at the Into Action Lab Cultural Calendar. You can also, with a click of a button sync the cultural calendar to your calendar. Which I highly recommend you do.

• Create Holiday Graphics that you can Pre-schedule. Write down all the Holidays you need to create graphics for:

  • Make graphics for all the election dates. See my graphic below

  • Jan 6th

  • MLK Day

  • Anniversary of Roe v Wade

  • Chinese New Year - 2026 is the year of the Horse

  • Black History Month

  • World Wetlands Day

  • Valentine’s Day

  • President’s Day

  • International Women’s Day

  • St Patrick’s Day

  • Tax Day

  • Easter

  • Passover

  • Earth Day

  • AAPI Heritage Month

  • Teacher Appreciation

  • World Press Freedom

  • Mothers Day

  • Memorial Day

  • June Pride Month

  • Loving Day

  • Father’s Day

  • Juneteenth

  • 4th of July

  • Labor Day

  • Hispanic Heritage Month

  • Indigenous Peoples Day

  • Halloween

  • Dia de Los Muertos

  • Veterans Day

  • Election Day (you can stop here if you only want to schedule through Election Day)

  • Thanksgiving Day

  • Sandy Hook

  • Christmas

  • Hanukkah

  • Kwanzah

  • New Years

  

• Two Sizes of Holiday Graphics: You will need to create two types of files for your Holiday Graphics. You will need a size for Facebook/x and then a size for Instagram.

  

  • Facebook/X 1:1 Square. It will auto-resize for each platform except IG it looks better in a 4:5

  • Instagram 4:5 or 1080x 1350

  • I find it easier to great all the square ones first and then resize for Instagram next. I have a folder set up for Holiday Social Graphics.

  • Making these graphics should be fun and an easy thing to do

• Social Media Scheduling App: After you finish them. You can start scheduling graphics on your social media scheduling app. I use Buffer, but people really like Publer as well. It’s an easy thing to do while you binge-watch a show and try to relax before things go insane.