Nov 3rd - Nov 9th Messaging Guide

Democrats Messaging guide

Expose how Trump’s MAGA regime and Texas Republicans are starving families while feeding billionaires, connect SNAP cuts and tariffs to everyday struggles, and mobilize Texans to push back. No matter our ZIP code, paycheck, or politics, Texans take pride in feeding our families and helping our neighbors. But this November, as Trump turns the White House into his personal ballroom, 1 in 8 Texans will have less food on their tables because the MAGA regime and its corporate cowards are stealing from our families to fund their fascism.

They’re cutting SNAP benefits, jacking up grocery prices, and slapping tariffs that hit farmers, truckers, and working families hardest, all while billionaires toast to their tax breaks.

When we come together, ranchers and renters, teachers and truckers, moms and Meemaws—we can stop the starvation agenda and feed every Texan with dignity.

• The MAGA regime is choosing to let Texas children go hungry.

• Trump and his billionaire buddies are raising prices while cutting food aid.

• SNAP cuts will hit 3.6 million Texans, including 1.5 million kids.

• Texas families are paying more at the checkout because of Trump’s tariffs and Abbott’s silence.

• We can feed our families and fight fascism, both are patriotic acts.

SNAP

✅ DO

Say “Trump Tariffs” — name the villain.

Tie food costs + tariffs + SNAP cuts together.

Center families, not just numbers.

Show real Texans: farmers, moms, workers.

Use humor + defiance. (“Feed families, not fascism.”)

🚫 DON’T

Say just “tariffs,” it hides who’s to blame.

Treat tariffs as a “policy debate.” It’s moral, not technical.

Lead with stats alone. Emotion moves people.

Show generic stock images.

Use despair or pity. Texans hate feeling powerless.

Here’s a list of SNAP recipients by Counties: LIST

Facts:

1. “One in ten Texans needs help just putting food on the table.”

• In FY 2024, about 3.19 million Texans, roughly 10.2% of the state’s population, received benefits from the Supplemental Nutrition Assistance Program (SNAP). USAFacts+1

• That’s not a margin of error. That’s your neighbors, your kids’ classmates, your church community.

2. “Texas Republicans say they stand for hard-working families — then leave them hanging.”

• While millions rely on SNAP, some of the same Republicans are pushing policies that weaken the food safety net.

• The disconnect: They talk about “freedom” and “self-reliance,” but when survival depends on access to groceries, they’re cutting the rope.

3. “It’s not charity. It’s survival.”

• SNAP isn’t a handout, it’s a lifeline for people working low-wage jobs, raising kids, taking care of elders. Every Texan+1

• Republicans who act like it’s “unearned” or optional are out of touch with what real Texans face.

4. “While Texas politicians posture, Texans panic.”

• Rising food insecurity: millions of people are one paycheck, or one bill away from empty cabinets. Every Texan+1

• Yet the same folks who brag about Texas being “open for business” are unwilling to protect the basic safety net.

Social Media Samples

Trump threw a Great Gatsby party while 1 in 8 Americans went hungry. Abbott toasted UT donors while Texas families skipped dinner.

They’re partying like it’s 1929.
We’re living like it’s the Great Depression.#MAGAStarvesTexas #FeedOurFamilies #ToneDeafTrump #AbbottAteFirst

🥂 While Trump danced under chandeliers and Abbott dined with donors, 1 in 8 Texans wondered how they’d afford groceries.

This isn’t leadership, it’s a luxury show for the elite.

We deserve leaders who show up for the people, not dress up for the billionaires.#MAGAStarvesTexas #FeedOurFamilies #ToneDeafTrump #AbbottAteFirst

The MAGA regime is cutting SNAP, hiking prices, and hosting costume balls. Trump’s roaring 20s party is the soundtrack to America’s hunger crisis.#GatsbyGate #StarvingTexas #FeedFamiliesNotEgos

1 in 8 Texans will have less food to eat because the MAGA regime is financing billionaires instead of feeding families. This isn’t policy, it’s cruelty.#MAGAStarvesTexas #FeedOurFamilies #TexasDeservesBetter

Greg Abbott calls it “leadership.”
We call it fundraising while families starve.#AbbottAteFirst #TexasDeservesBetter

Trump’s tariffs, Abbott’s silence, and MAGA’s greed = higher grocery bills and hungrier kids. Texans don’t need billionaires’ sympathy. We need food on our tables. #MAGARegime #SNAPCuts #TxDeservesBetter They call it “fiscal responsibility.” We call it starving our families to fund billionaires.#MAGAStarvesFamilies #TexasAgainstHunger #VoteDemocrat

🍞 No Texan should have to choose between paying rent and feeding their family. But thanks to the MAGA regime’s SNAP cuts, 1 in 8 Americans—including millions of Texans—will go hungry this November. Trump’s tariffs are driving up prices while billionaires get richer. We see through it, and we’re fighting back.#MAGAStarvesTexas #SNAPCuts #FeedTexasFamilies #VoteDemocrat

🧺 Trump’s regime for the bullies, by the bribes, for the billionaires is stealing food from our tables to fund their fascism. Texans deserve leaders who feed families, not egos. #MAGARegime #TexasDeservesBetter #SNAPCuts

Greg Abbott Poll

Here are the key takeaways we can use to build from

• Voters in Texas are increasingly pessimistic about their personal economic situation and the direction of the economy and the state. The Texas Politics Project+2The Texas Politics Project+2

• The poll indicates that the broad approval rating for Abbott is weak, strong disapproval among independents, and likely vulnerabilities even among some Republican-leaning voters. Statesman+1

• Voters list economic issues (cost of living, housing, healthcare) and overall direction of the state as key worries. Statesman+1

• The polling archive suggests there’s room for movement, if your messaging speaks to what people feel, not just what they believe.

In short, Texans feel economic pain, worry about the state’s direction, and Abbott is not locked in at a high approval. That’s our opening.

1. Core message pillars

Use these as the foundation for your campaign communications (digital, door-to-door, social, speeches):

A. “You’re Doing More But Getting Less”

• Emphasize that many Texans feel like they’re working harder, paying more (housing, food, healthcare), and still slipping behind.

• Frame Abbott and the Republican leadership as not delivering for everyday Texans, especially women and families.

• Tie this into your mission: families and mothers cannot afford to have a governor who ignores economic anxiety.

B. “Who’s Watching Out for You?”

• Position your campaign or organization as the voice for families, for economic security, for women in charge of decisions about home and health.

• Ask: If you’re worried about costs, healthcare, access, where is Abbott? What has he done for you lately?

• Connect to women, moms: balancing jobs, kids, healthcare, skyrocketing costs , you’re the ones living it.

C. “Direction & Change”

• Voters believe the state may be going in the wrong direction; lean into that.

• Offer a vision: “Texas can do better, an economy that works for families, healthcare that covers women, education that doesn’t leave us behind.”

• Show that 2026 is the moment to choose a different path.
  
  

Social Media

Every grocery trip feels like a hostage negotiation. Eggs? $5. Milk? $6. Greg Abbott? Still pretending this is fine. Families are stretched thin, but Abbott’s too busy stretching the truth about our economy.
#TexasMomsKnowBull #FamiliesOverEmptyPromises #CostOfLivingTX

Greg Abbott says the economy’s strong. Yeah, for billionaires and barbecue joints charging $18 a brisket sandwich. Texans are tired of the “booming economy” that leaves our wallets empty. #TexasMomsKnowBull #TxEconomy

Instagram Carousel:
Slide 1: “Median home in Texas: $340,000.”
Slide 2: “Median Texas paycheck: $64,000.”
Slide 3: “Greg Abbott’s mansion? $20 million, taxpayer-funded renovations included.”
Slide 4: “Tell me again how he understands what we’re going through?”
→ Caption: “Texas families are getting priced out of our own state while Abbott’s friends get richer. We deserve leaders who care about renters, not just real estate donors.”
#TexasHousingCrisis #FamiliesOverEmptyPromises

Greg Abbott’s Texas is a place where you can’t afford the home you grew up in — but billionaires can buy your neighborhood #TexasHousingCrisis #TexasMomsKnowBull

I’m a Texas mom. I’ve skipped doctor visits to pay rent. Abbott just cut healthcare again under his “Big Beautiful Bill.” Maybe it’s beautiful to billionaires, but it’s a nightmare for moms. #TexasMomsKnowBull #HealthCareNotHandouts

Abbott’s healthcare plan: Pray you don’t get sick.Moms across Texas are choosing between rent and medicine while he’s busy playing politics with our lives. #TexasMomsKnowBull #TxHealthCare

Greg Abbott’s approval rating is lower than the gas gauge in my car on payday. #GregAbbottFail #TexasDeservesBetter

Abbott’s approval rating just tripped over another bad policy. Maybe next time he should govern instead of grandstand #GregAbbottFail #TexasDeservesBetter

Greg Abbott’s approval rating called. It wants to be counted as “absentee.” #UnapprovedAbbott #TexasDeservesBetter

While Texans struggle with grocery bills, Greg Abbott’s approval rating keeps dropping faster than his empathy. #ToneDeafGreg #TexasDeservesBetter

Abbott thinks running Texas is like running a press conference. But the numbers don’t lie, Texans are tuning him out. #GregAbbottFail #LowApprovalGreg

Greg Abbott threw a party for donors while his approval rating ghosted him. #AbbottAteFirst #ApprovalLeftTheChat

🎢 Abbott’s approval rating has more ups and downs than ERCOT. And just like ERCOT, it’s still failing Texans. #TexasDeservesBetter

🥴 Greg Abbott’s approval rating is the only thing shrinking faster than the Texas middle class. #LowEnergyGreg #MAGAStarvesTexas

🪑 Texans deserve leaders with backbone, not one sitting comfortably on low approval ratings. #ByeGreg #TexasStrong

🍿 Watching Greg Abbott’s approval rating drop is my new favorite Texas sport. #GregAbbottFail #BlueTexasRising

Visual / Meme Ideas

• Bar graph meme: “Greg Abbott’s Approval Rating Now Lower Than Gas Prices in 2020.”

• Fake dating app card: “Greg, 6-7. Low energy. Commitment issues. Approval rating: it’s complicated.”

• Stock image: Empty crowd at a “press conference” caption: “Greg Abbott’s approval rating, pictured live.”

• Classic Texas meme: “Bless his heart, even his poll numbers need prayers.”

Argentina Beef

Social Media

Texas ranchers raise the best beef in the world.
But politicians keep importing foreign beef instead of standing with the families who feed this nation. Support Texas beef. Support Texas families. 🐄 #BuyTexasBeef #SupportLocalRanchers #TexasStrong

Every steak imported from Argentina is a paycheck lost for a Texas rancher. Texans feed America, they deserve leaders who have their backs. #BuyTexasBeef #KeepItTexas

Texans don’t need imported beef. We need leaders who believe in the people who built this land. #SupportLocalRanchers #TexasPride

🐂 When foreign beef floods our markets, Texas families pay the price. We’ve got the best ranchers, the hardest workers, and the proudest tradition of feeding America, but politicians keep selling us out for overseas deals. It’s time to bring our beef, our jobs, and our pride back home to Texas.#BuyTexasBeef #TexasStrong #SupportLocalRanchers

Graphic Ideas

• Split image: Left side a Texas rancher and longhorns; Right side cargo ship with “Imported Beef.” Text: “Feed Texas, Not Foreign Profits.”

• Map of Texas: “Our beef. Our jobs. Our pride.”

• Sticker / Meme idea: “This steak was born in Texas, just like me.”

Tone and Framing

✅ Values: hard work, pride, self-reliance, community.
❌ Avoid: xenophobia or attacks focus on fairness and local strength.

Frame it as “Texans vs. corporate greed,” not “America vs. anyone.”